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Title: YOUR SILENT SALESMAN

Reference number: 0612

Date: 1947

Director: d. Germain Burger

Sponsor: [ SCWS]

Production company: Orion Picture Corporation

Sound: sound

Original format: 16mm

Colour: bw

Fiction: non-fiction

Running time: 9 mins

Description: A training film for employees of the Co-op, the film explains the importance of advertising, how an advertising campaign is mounted, and gives an example of how customers can be influenced by good marketing.

The SCWS commissioned three films in a "Training Film Series" from the Orion Picture Corporation in 1947, all of which survive; the other titles are KNOW YOUR BUSINESS and COUNTER COURTESY

For further information see "The British Co-operative Movement Film Catalogue" compiled and edited by Alan Burton 1997

Credits: p. Gordon O'Connell
ph. R. Pilgrim
ed. Victor Gray
m. arr. Chappell & Co
sc. B. Delmaine, James Eastwood
cast John Maxwell, Campbell Singer, Miki Anderson, Charles Schofield, Patricia Downs

Shotlist: Credits (0.20) captions explaining the part played by advertising (0.56) the Advertising Manager's office - Introduction to advertising and what goes into a campaign using Co-op breakfast oats as an example. Shots posters, newspaper adverts, photographs, etc. (2.25) Market research, shots of potential customers, pedestrians, a locomotive cab driver, salary slips and shots of housing. A copywriter at his desk, commercial artist working on design, poster sites hired (4.19) dramatisation of how a woman is influenced by the advertising campaign and buys a packet of the breakfast oats. Shots of family at the breakfast table, mother out shopping in the Co-op. (6.59) how not to dress a shop window, followed by an example of the correct way to do it (8.28) back to the family at the breakfast table the following day (8.47)