Full record for 'WARTIME TRAILERS'

This ‘food flash’ circulated by the government around 1944 persuades the viewer to be thrifty, and that cans of milk and jam are just as good as bottles. (clip) [74961145]

Film status

  • Scottish Screen Archive can clear copyright
    Sometimes we will be unable to make copies available because of restrictions on the National Library of Scotland under copyright legislation or due to the conditions of deposit.

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  • Food and drink
  • Media, communication and the creative industries
  • War


  • Public information


  • 1940s


Reference number: 1770

Date: 1944c

Sound: sound

Colour: bw

Fiction: non-fiction

Running time: 1.20 mins

Description: Government trailer attempting to instill the virtue of the wise shopper and saver during wartime, promoting National Savings Certificates, and the use of skimmed milk from the USA.

Shotlist: No credits. The wise shopper (.05); Shot of Mrs Jones coming up the road with heavy shopping (.14); Mrs Jones unpacks her rations and her husband's shoes (.24); Mrs Jones takes out her National Savings Certificates Book, looks at it and holds it up to the camera. Keep on saving (.40); Ministry of Food Flash. National Household Canned Dried Machine Skimmed Milk from USA, one for each ration book every eight weeks (.50); Shot of woman opening the tin of milk (.58); Ministry of Food Flash. Shot of canned gooseberry jam (1.06); Shots of canned jam being carried by transport workers, stacked by tradesman and set out by a storekeeper (1.16); Shot of two drunks supporting each other (1.20).

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