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Title: ADVERTS - AN ECS EXERCISE

Reference number: 6407

Date: 1966*

Sound: silent

Original format: std. 8mm

Colour: col

Fiction: fiction

Running time: 6.44 mins

Description: Sequence of amateur spoof adverts for various fictional products including 'Iron Brew' with real iron and Highland air in a can.

Shotlist: [shotlisted from speed corrected tape, manual control track]

New super Miv makes sinks whiter. (0.04) C/u stainless steel sink. C/u on Super Miv bottle. Lady empties some Miv into the sink. C/u black powder in sink. Cut back to the woman looking bemused at bottle. (0.24) Man at table with bottle and glass. (0.29) Drink Iron Brew, it contains real iron. Man opens bottle and starts to pour. (0.35) Remember contains real iron. Pouring drink. (0.46) C/u glass with nails in bottom of it. (0.54) Man hold glass up and looks bizarrely at it and then to camera. (0.58) Slick blades for the quickest safest shave. Side profile man shaving, looking into small mirror. (1.10) Closer view in mirror, man has several cuts on face (obviously tomato sauce). (1.16) Door opening, couple enter house obviously freezing, rubbing hands etc. 1.21) MacDonald's soup will warm them up. Woman places bowl on table, man decides not to use the spoon and dips hands in it and rubs them whilst smiling at camera. (1.34) Stop motion photography of cars racing between aerosol cans. Boxes with writing. (1.52) Twice as much for half the price. (0.01.55) Quick acting. (1.57) Instant flower. Rose stems being thrown onto box until they form a pile. (2.34) New line ye olde Highland air 2/6 tin. C/u on tins of air. (2.51) Man in kilt buys a can, takes it home and opens it. Takes deep sniff and turns his nose up. (3.20) Empties tin. Cut to smelly sock on table. (3.27) ECS logo. (0.03.30) Elevated view man handing out Cine Chat magazine to people entering foyer. (0.03.40) Everyone's rushing for Cine Chat the magazine of the ECS. (0.03.45) Read your Cine Chat everywhere. (3.50) Mexican in sombrero swigging wine and reading Cine Chat. (4.08) Man carrying copy of magazine, walks into room with small projector. Reads Cine Chat as film loop spools onto floor. (4.27) Read your Cine Chat now (4.31) Cinema audience reading Cine Chat magazines. (4.35) But remember Cine Chat needs you. Contributions to the EU. (4.50) C/u Smarties sweets, stop motion photography animates them into various patterns including a sequence with Fruit Gums. (5.23) Spell out words 'Smarty Pants'. (0.05.30) Smarties as small figures dancing. (5.51) Spelling out 'That's It'. (6.00) Animated tiger and Santa Clause. (6.21) More animated Smarties. A football match, red versus blue, with boxes as goals, other colours marking pitch outline and spectators. (6.44)